Our journey began with an idea to create interactive AI personas from people’s life stories. As we began building them, we discovered these personas could do far more than recall information. They could model how an individual sees the world, their motivations, values, emotional patterns, and sense of self, and use that understanding to predict how they are likely to respond as situations change.

That discovery became the foundation for the Huge Human Model™, our proprietary foundation model for human behavior. It learns from real human signals to understand what people value, how they make decisions, and how they are likely to respond when conditions change.

Traice Labs is building predictive persona intelligence that gives organizations a new way to understand and anticipate human behavior at the individual level—so products and AI experiences can become more adaptive, relevant, and responsive to the people they serve.

We envision a future where AI does more than process what people have said or done. It understands the human complexity behind those actions and uses that intelligence to anticipate how people are likely to think, decide, and respond next.